Unless you've been literally living under a rock lately, you've probably noticed that supermodels are back in a big way. Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turlington recently got together to celebrate the Apple TV+ documentary series The Super Models. While the foursome lay claim to the official supermodel title, there were many models in the 90s that ruled the runways, including Helena Christensen. Now the superstar returns to the limelight as the first celebrity ambassador for hair care brand Hårklinikken.
The Danish model is a perfect fit for the Danish company. She's actually been a client for a long time. So it was only natural that Hårklinikken selected the icon for its first-ever advertising campaign. In addition to a series of ads featuring Christensen soaking up the sun on the shores of Malibu's El Matador State Beach, the scalp and hair health brand is sharing her real routine. Turns out she approaches hair care like skin care.
"When you take great care of the health of your skin, a luminosity and strength shines through from within – it's the same for the health of your hair and scalp," Christensen points out. "When your hair is strong, hydrated and truly healthy, you feel better and more confident. We generally only think about how our hair looks, without realising that the health of your hair is what will actually make it look and feel its best."
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She regularly relies on Hårklinikken's Hair Gain Extract for thicker, fuller locks. She also uses the Balancing Shampoo rotating in the Daily Conditioner or Weightless Conditioner as needed. The best part? The whole regimen only runs $229.
Head on over to Hårklinikken's website to take a hair assessment to find out which routine will make your strands feel super.
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