Celebrities being at the helm of beauty brands is far from new. Longstanding favorites include Fenty Beauty by Rihanna and Kylie Jenner's Kylie Cosmetics and then there's our favorite fashion and beauty muse — Hailey Bieber. The stunning model and style star has also become a major beauty mogul as the face and founder of clean skin care line Rhode. The brand may be just two years old, but beauty lovers are all over her products and innovative marketing campaigns — new launches tend to sell out in seconds. Consider the Glazing Milk skin prep or the viral phone case that features a convenient holder for the brand's lip tint.
Outside of her role as CEO of a cult skin care brand, Bieber is also well known for setting beauty trends and inspiring flawless, natural-looking makeup looks thanks to her celebrity makeup artist Leah Darcy. Most recently, the 27-year-old sent the internet into a tailspin with the debut of her loose-cut bob at Coachella, which is bound to set off plenty of hair appointments for bob cuts. She also played a key role in pushing last summer's latte and strawberry girl makeup trends through TikTok tutorials that boast her seamless techniques, from prepping with Rhode products to mixing blushes on her cheekbones.
Similar to her style, the model has enjoyed many beauty phases throughout the years, from her love affair with blonde and fake eyelashes to baby pink tresses and harsh eyeliner. Bieber has since graduated to more minimalist makeup with hints of bold details. Perhaps your mind goes to the red lip and glossy eyes combo she wore for the brand's holiday party last year or even the "Sugar Plum Fairy" makeup routine inspired by her role in The Nutcracker as a teenager.
OK, we get that she is a gorgeous model and celebrity, but we love that Bieber loves to share her skin care and makeup secrets and many are highly relatable. Scroll on for the best of Bieber's beauty tutorials.
Sugar Plum Fairy
@haileybieber when I was 16 I was the Sugar Plum Fairy in the Nutcracker.. this is my 2023 version of that makeup. My go to vibe for the holiday season! 🍬✨
♬ Dance of the Sugar Plum Fairy (Tchaikovsky) - Ian Post
Strawberry Girl Makeup
@haileybieber Everday Strawberry Makeup 🍓💋
♬ Echos in My Mind (Lofi) - Muspace Lofi
Holiday Lip Routine
@haileybieber Last nights holiday party lippie 🎅🏼🎄@rhode skin
♬ Pretty girls here - Jaz
Latte Makeup
@haileybieber Latte Makeup 🥛☕️☕️ but let’s make it head to toe ✨ @rhode skin
♬ Beat - beaty
Rhode Cleansing Routine
@haileybieber CLEANSINGGGGG!!!!!!!
♬ Aesthetic Vibes - Megacreate
Skin Care Routine
@haileybieber Hello 2024! To More self care, and More intention. ✨🫶🏼 @rhode skin
♬ Creme's Interlude - Pink Siifu & Fly Anakin
Go-To Makeup
@haileybieber @kosas 🤍 grwm
♬ original sound - Hailey Bieber
Rhode Lip Tint
@haileybieber @rhode skin 🔎👀👀👀🔎🔎🔎
♬ Oh my god what is that - vezeliteapparel
Glossy Eyes Makeup
@haileybieber @milkmakeup GRWM 🎄♥️
♬ original sound - Hailey Bieber
Blue Coachella Makeup
@haileybieber bluechella 🥺🦋🦋🦋 @leahdarcymakeup
♬ SZA - Remix - Kidtendo!
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