Much like Missoni, Pucci is a fashion house built on patterns. Its instantly recognizable prints have pretty much been around from the beginning. Now the brand is making a bold statement with its outerwear, dropping a brand new line of striking puffers.
The Iride-Print Padded Jacket comes in four eye-catching motifs. There's a luxe rainbow version, a pink, white and black take, a pink, black and brown offering along with a blue, white and black iteration. Each is priced at just under $2,000. The accompanying advertising campaign is just as conspicuous featuring model Alex Consani decked out in that signature pattern. And in some cases, coordinating tights.
Check out more from Pucci's new campaign on the brand's Instagram and shop the puffers via Pucci's website.
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