There are tons of luxury watch brands out there. So how does a brand ensure it'll stand out in such a crowded field? Bring in a supermodel, of course. Michele Watches just revealed its latest campaign and the face of Legacy Redefined just happens to be Ashley Graham.
The campaign celebrates strong women and "the multifaceted legacies they create throughout all phases of their life." Which is why the busy model, entrepreneur, mother, author and advocate is a perfect fit. "This Michele campaign has truly blended so many aspects of my life, including fashion, women empowerment, personal growth, and family," explains Graham. "I'm honored to have been chosen as the face to bring this campaign to life, and I hope that my legacy inspires all women to be themselves in their unique beauty."
The ads were captured by photographer Coliena Rentmeester and styled by Emily Evans. Graham shows off both classic and new timepieces in the images. Her kids even make a surprise appearance.
Click here to see Graham's edit of Michele Watches. Prices range from $1,595 all the way up to $5,995.
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