Designers are always driven to find innovative and fresh ways to market their products. Balenciaga is no stranger to this concept, especially during its current era. The brand's latest marketing tactic? The Characters campaign features Naomi Watts, Isabelle Huppert and longstanding ambassador Kim Kardashian showing off the fashion house's Rodeo bag.
In front of a crisp white backdrop, the muses are seen wearing dresses in diverse silhouettes and styles along with the signature accessory to show its versatility. Kardashian channels her inner Marilyn Monroe with a blond bob paired with a long-sleeve red dress, an oversize coat, cheetah print heels and the bag.
Huppert's ensemble delivers similar glamour with her character in a bedazzled evening dress with the accessory tucked in the safety of her arms. Meanwhile, Watts takes on the role of a prime style authority in an outfit that shows the bag's everyday wearability. She's seen in a large trench coat, a black turtleneck and Balenciaga's tried-and-true thigh-high boots.
Be sure to shop the Rodeo bag on Balenciaga's website and in select stores.
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