Dove Cameron Helps Balmain Roll Out Les Éternels

Balmain Les Eternels — Dove Cameron is the face of Balmain's first Les Éternels fragrance called Carbone. Courtesy of Balmain

Fashion and fragrances have always gone together. Which is why nearly every fashion house has at least one aroma on its roster. Over the last couple of years, Balmain's Creative Director Olivier Rousteing has been busy resurrecting the brand's fragrance endeavors.

Les Éternels contains eight "maximalist" fragrances. The inspiration behind the collection is Balmain's rich DNA, "from Pierre Balmain's destiny to Olivier Rousteing's life path." First up is Carbone, a complex musk with notes of white musk, Rose NeoAbsolute, suede, patchouli, sandalwood and cumin. Actress and singer Dove Cameron serves as the aroma's official ambassador appearing in both still images and a short film directed by Carlijn Jacobs.

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Experience the entire Les Éternels collection through Balmain Beauty and at select boutiques.

Dove Cameron Helps Balmain Roll Out Its All-Gender Les Éternels Fragrance Collection

Maximalist aromas.

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