Dua Lipa Did Bleached Brows for Her Radical Optimism Album and the Trend's Gone Viral on TikTok

According to Dua Lipa, the days of thick, dark, dramatic and meticulously groomed eyebrows are gone. The pop sensation just showcased the bold but barely-there beauty statement on the cover of her new album Radical Optimism. So now all the beauty influencers on TikTok have gone crazy for bleached brows.

The bleached brow beauty trend, which is a nod to the current resurgence of 90s dressing — not to mention a little rock 'n' roll — has also been making waves on runways, red carpets and social media feeds as fashionistas and celebrities are rocking this edgy look with renewed confidence. Kim Kardashian, Kendall Jenner, Julia Fox, Bella Hadid and Katy Perry have all tried the bleached brow trend, proving it's not only super cool and ethereal, it puts your facial features center stage.

What exactly is the allure of bleached brows? It's all about pushing boundaries and redefining beauty norms. By lightening or completely erasing the brows, you create a blank canvas that allows other features to become the focus. Suddenly, your eyes become captivating, drawing attention to your gaze and adding an otherworldly vibe to your overall look.

Whether you opt for a DIY approach or enlist the help of a professional, there are endless ways to experiment with this trend. Pair your bleached brows with a bold lip for a striking contrast or keep the focus on your eyes with a dramatic smoky eye or vibrant eyeshadow.

Don't be afraid to play with different styles and textures. Bleached brows can be sleek and polished or intentionally disheveled for a more undone effect. The key is to embrace your individuality and have fun with your beauty routine. And don't fret, they'll grow back.

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