In addition to Beyoncé, Bella Hadid has helped fuel the fashion world's Western obsession. The championship horse rider in cutting competitions even won the 2024 National Cutting Horse Association Rookie of the Year Award. So when it came time for Hadid to design a collection with Frankies Bikinis, she stayed true to her cowgirl persona.
Bella Hadid x Frankies Bikinis is the passion project of the model and her friend of over 15 years, Frankies Bikinis cofounder Francesca Aiello. The pair worked side by side to design a collection that you don't have to live out West to appreciate. There are suede bikinis, gingham patterns, denim along with cool coverups. There are even nods to the Y2K aesthetic (interesting since Hadid wasn't even born until 1996) and fun floral embroidery.
You'll have to wait a bit to snap up the Bella Hadid x Frankies Bikinis collection since it doesn't drop until March 4. You can sign up to gain early access, however, on the brand's website.
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