Beyoncé can do no wrong in most people's eyes. We're not just talking about the BeyHive, either. She's proven herself to be the queen of concept albums with her latest, Cowboy Carter, not only increasing streaming sales, but clothing sales as well. Not unusual for Beyoncé since when her other visual album Lemonade dropped, everyone and their mother were trying to hunt down that now infamous marigold dress. This time around, it's actually denim getting a big boost.
Especially Levi's, the OG in the now crowded field. Customers flooded into Levi's locations around Easter sending sales soaring. It doesn't hurt that the megastar has a track called "Levii's Jeans" on her album. Naturally, Levi's took full advantage of the situation by switching its Instagram logo to "Levii's." A true champion of double, and even triple, denim way before her new album came out, Beyoncé is a pro at working it into her new Western strategy.
Of course, Levi's isn't the last name in denim, even if it was the first name. Another old-school jean maker is staging a comeback: Wrangler. Arguably the brand hit its heyday in the 80s and 90s, but don't count it out yet. Thanks to some very fashion-forward collaborations with labels like Staud, the brand is once again in the mix. A sequel to the pair's popular Fall 2023 offering, the new Spring 2024 collection is a nice break from all-blue denim. Sure, you've got your classic mid-blue shade. But there are more warm weather-appropriate hues like bright yellow and white. You also have your choice of cutoffs and jean skirts, both the mini and maxi kind, which will be no doubt trending courtesy of Coachella.
Not feeling the Western theme? No problem. (Although there are quite a few embellished jean options out there that don't scream rodeo.) There are plenty of other denim styles to choose from that keep your hand on the sartorial pulse. Much like skinny jeans, people either love or loathe baggy or wide-leg jeans. Barrel jeans are another hot item, although their tapered nature may dissuade most from giving them a go.
Cuffed jeans don't seem quite as intimidating as the others. That's because all you really have to worry about is balancing out the slightly wider hemline up top. You can also just roll the cuffs on your current stockpile of jeans for a completely free way to embrace the look. How far up you roll is your business.
So whether you decide to hop on Beyoncé's chicly outfitted bandwagon or start investing in Staud x Wrangler's crisp and colorful collection, you'll be cool for the summer.
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