It seems like there are endless K-pop stars out there. But there is only one Blackpink. The girl group has not only produced numerous hits, its members are certified fashion icons. Each one is aligned with a specific fashion house. Lisa reps Celine (at least until Hedi Slimane makes a grand exit). Jennie is all about Chanel. While Rosé serves as a Saint Laurent ambassador. Jisoo is affiliated with Self-Portrait and now the singer stars in the brand's new Pre-Fall 2024 advertising campaign shot at a recording studio in Seoul.
Jisoo rocks several pieces from the collection in the ads. "For this new campaign, we wanted to capture Jisoo in one of her favourite places, where she feels at home and comes to life..." explains Self-Portrait Founder and Creative Director Han Chong. She actually got to pick her favorite pieces, including a black taffeta minidress, a darling denim number, a lacy white creation and a dramatic black gown. Which makes the advertising campaign even more personal.
You can experience a day in the life of the pop star in person since the London-based label is staging pop-ups in both London and Seoul. Check out the entire Self-Portrait Pre-Fall 2024 advertising campaign on the brand's Instagram.
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