While Miu Miu has become synonymous with stars like Sydney Sweeney and Gigi Hadid, there's a new face taking their place — Cara Delevingne. For its new Fall 2024 campaign, the Italian fashion house recruited a stellar lineup of brand ambassadors, including Delevingne, Ethel Cain, Charlotte Cardin, Little Simz, Caitlin Soetendal and Minnie.
As the leader of the pack, Delevingne is seen in multiple looks while posing in front of a white backdrop and whirlpool carpeting and standing or sitting on chairs and stools in front of photographer Zoë Ghertner. Her main character ensembles include a shearling coat layered on top of a classic shirtdress, a cropped trucker jacket and skinny jeans and even a cap-sleeve LBD with hip cut-outs and the brand's hero Joie bag.
In the rollout coined "Individual Moments," Miu Miu explores the natural journey that our wardrobes take "from childhood through maturity, from the masculine to the feminine, the formal to the informal." It also examines how clothing affects the people wearing it (and vice versa) and the versatility of fashion at large.
"It was so much fun getting to shoot this campaign," Delevingne tells WWD. "I have always been a fan of Miu Miu's aesthetic and have so much admiration for Mrs. [Miuccia] Prada, so to star in a campaign for her was a true honor."
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