The shapewear market is booming these days. There's Kim Kardashian's SKIMS and one of the OGs, Spanx, is still going strong. You may or may not be aware that Lizzo is also in the mix thanks to Yitty, the label designed for every body with sizes ranging from 6X to XS she co-founded. Soon everyone will be familiar with the brand since Chlöe Bailey stars in its latest advertising campaign.
The singer models the Yitty Nearly Naked collection, including the new Convertible Sculpting Shapewear Dress that can be worn five different ways. She also shows off the line's Thong Bodysuit, the Plunge Bra, the High-Waist Brief, the Shapewear Scoop Bralette and the High-Waist Short.
Check out the campaign video above, then head on over to Yitty's website to shop the Nearly Naked collection.
© Copyright Fashion Times 2024. All rights reserved.