Christian Cowan recently presented its Fall 2024 collection at The Harmonie Club in New York City. The brand capitalized on this opportunity by debuting its latest collaboration with TOMS.
TOMS, a brand rooted in social responsibility and philanthropy, may seem like an unlikely match for the edgy fashion house. Their "distinct yet complementary" identities are what brings these seemingly opposite labels together, however.
Merging "Cowan's bold creativity with TOMS' mission-driven approach to footwear," the collection highlights the "shared values" of each brand. The Christian Cowan x TOMS capsule perfectly marries "Cowan's avant-garde aesthetic with TOMS' dedication to stylish comfort."
"The flamboyance of the blossoming peony juxtaposed with raw and durable fabrics is so fresh," says Cowan. "I love how these designs merge the magic of our runways with the ease of wearable and comfortable design. These are those shoes that you get and wear every, single, day and forget about all your other shoes."
The Christian Cowan x TOMS capsule collection will be exclusively available for purchase on both brands' websites.
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