Self-Portrait isn't afraid to blaze its own trail. It snapped brand ambassador Jisoo during a recording session for its Pre-Fall 2024 campaign. The London-based brand also recently set up a residency program with Christopher Kane creating the first one-off collection for the fashion house. Now its latest set of ads take place at a beauty pageant.
Emily Ratajkowski wins the Miss Self-Portrait title in the tongue-in-cheek campaign captured by photographer Tina Barney. It celebrates "the power and confidence that comes from self-expression and self-belief." Ratajkowski dazzles in sparkling gowns while answering questions as well as picking up her crown and her trophy.
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Check out one of the accompanying videos above and see more from the campaign on Self-Portrait's Instagram.
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