A steadfast source of casual American style, Gap has become one of the fashion world's top collaborators. Trendy brands like LoveShackFancy, DÔEN and Madhappy have all joined forces with Gap to offer some truly awesome capsules. Cult Gaia is next in line, teaming up with Gap on a 35 piece-strong holiday collection.
Gap x Cult Gaia melds the former's classics with the latter's sculptural designs. The collaboration pays attention to detail with chain-link accents and gold hardware. Some standouts include the Denim Bustier ($88), the coordinating Leather Pants ($498) and Jacket ($498). Not to mention "GAIA" emblazoned across the Cropped Logo Sweatshirt ($78) in Gap's signature arch logo typeface. Sisters Louise and Maria Thornfeldt captured and directed the accompanying campaign featuring Tina Kunakey, Kristina Byerley, Kelly Lim, Irene Law and Christen Rhule.
"Reimagining Gap's classic icons through Cult Gaia's lens has been an amazing journey," proclaims Jasmin Larian Hekmat, founder and designer of Cult Gaia. "The collaboration brought together Gap's classics and everyday wearability with Cult Gaia's sculptural and artistic approach, merging our two distinct creative forces. Each piece in this collection is thoughtfully designed to inspire creativity, blending art and function in a way that feels unique and timeless."
The new collaboration drops this Thursday, October 10 at 12:00 p.m. Eastern time/9:00 a.m. Pacific time on Gap.com and at select Gap stores. Now's a great time to become a Gap Cardholder because you'll have an exclusive opportunity to start shopping on Gap's mobile app prior to the online drop on Wednesday, October 9 at 12:00 p.m. Eastern time/9:00 a.m. Pacific time.
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