Gisele Bündchen is kicking off the year by appearing in FRAME's Spring 2024 campaign. This marks the second time the Brazilian supermodel has teamed up with the Los Angeles-based denim brand. She also starred in FRAME's Fall 2023 advertisements, which were captured by David Sims.
This time around, the ads were shot by FRAME's Founder and Creative Director Erik Torstensson. Gisele shows off everything from jeans, natch, to relaxed suiting to feminine blouses. The whole campaign projects that cool, laid-back California vibe.
FRAME's Spring 2024 collection is now available and you can see more of Gisele on the brand's website.
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