Gucci Debbie Harry
Debbie Harry (and friend) appear in Gucci's latest set of ads. Courtesy of Nan Goldin

The eyes of the world are on Paris right now, but Gucci clearly has a soft spot for London. Creative Director Sabato De Sarno pays tribute via the fashion house's new advertising campaign. The series of ads and the accompanying video highlight Gucci's Cruise 2025 collection along with the brand's Blondie bag.

Naturally, Blondie lead singer Debbie Harry stars in the campaign captured by photographer Nan Goldin. (She also has a couple of furry companions.) "We Will Always Have London" showcases the icon around town carting the bag boasting an archival emblem introduced back in the 70s, reimagined for modern times.


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Check out more from Gucci's new campaign on the brand's Instagram.

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