Celebrities helming beauty brands is not new. Longstanding favorites include Fenty Beauty by Rihanna and Kylie Jenner's Kylie Cosmetics and then there's our favorite fashion and beauty muse—Hailey Bieber. The stunning model and style star—who is expecting her first child—is a major beauty mogul as the face and founder of her clean skincare line Rhode.
Bieber is also well known for setting beauty trends and inspiring flawless, natural-looking makeup looks thanks to her celebrity makeup artist Leah Darcy. Most recently, the 27-year-old sent the internet into a tailspin with the debut of her loose-cut bob at Coachella, which is bound to set off plenty of hair appointments for bob cuts.
Ahead: 10 of Hailey Bieber's Best Skincare and Makeup Tutorials, which lucky for us are (kind of) relatable.
Sugar Plum Fairy
@haileybieber when I was 16 I was the Sugar Plum Fairy in the Nutcracker.. this is my 2023 version of that makeup. My go to vibe for the holiday season! 🍬✨
♬ Dance of the Sugar Plum Fairy (Tchaikovsky) - Ian Post
This "Sugar Plum Fairy" makeup routine was inspired by her role in The Nutcracker as a teenager and as you can see it's all about a major flush on the cheeks.
Strawberry Girl Makeup
@haileybieber Everday Strawberry Makeup 🍓💋
♬ Echos in My Mind (Lofi) - Muspace Lofi
Bieber played a key role in pushing last summer's strawberry girl makeup trends through her TikTok tutorials that boast her seamless techniques, from prepping with Rhode products to mixing blushes on her cheekbones.
Classic Red Lip Combo
@haileybieber Last nights holiday party lippie 🎅🏼🎄@rhode skin
♬ Pretty girls here - Jaz
Bieber unveiled this red lip and glossy eye combo at Rhode's holiday party last year but it's a timeless look for any night out.
Latte Makeup
@haileybieber Latte Makeup 🥛☕️☕️ but let’s make it head to toe ✨ @rhode skin
♬ Beat - beaty
As its name suggests the latte look favors plenty of bronzer and a natural sun-kissed look that is perfect for spring and any coffee run.
Deep Cleanse
@haileybieber CLEANSINGGGGG!!!!!!!
♬ Aesthetic Vibes - Megacreate
As a model wearing heavy makeup is all part of the job for Bieber who demonstrates how to do a deep cleanse with Rhode's Pineapple Refresh Cleanser $28.
Curated Skincare Routine
@haileybieber Hello 2024! To More self care, and More intention. ✨🫶🏼 @rhode skin
♬ Creme's Interlude - Pink Siifu & Fly Anakin
Bieber founded Rhode on the idea that you only need a few skincare essentials, here she demonstrates her curated daily routine.
Go-to Natural Look
@haileybieber Hello 2024! To More self care, and More intention. ✨🫶🏼 @rhode skin
♬ Creme's Interlude - Pink Siifu & Fly Anakin
Bieber founded Rhode on the idea that you only need a few skincare essentials, here she demonstrates her curated daily routine, which you can recreate with the Rhode Kit, $109.
Dewy Glow Up
@haileybieber @kosas 🤍 grwm
♬ original sound - Hailey Bieber
Bieber is famous for her natural, glowy complexion and she shares the secret to prepping her skin here with Rhode's Peptide Glazing Fluid $30, and Kosas Illuminating Enhancer, $38.
Lip Tint
@haileybieber @rhode skin 🔎👀👀👀🔎🔎🔎
♬ Oh my god what is that - vezeliteapparel
Rhode's lip tints are a cult-fave and Beiber admits you can find always find one in my purse, one on my nightstand, and in my car.
Rich Mom Makeup
@haileybieber @milkmakeup GRWM 🎄♥️
♬ original sound - Hailey Bieber
Get ready with Beiber as she creates a luxe glossy rich mom makeup look for a holiday party and shares her go-to products.
Festival Makeup
@haileybieber bluechella 🥺🦋🦋🦋 @leahdarcymakeup
♬ SZA - Remix - Kidtendo!
Beiber is a regular at Coachella and on the festival scene and while she is known for her natural makeup and dewy skin, she's also happy to experiment with bold shades and maximalism makeup looks.
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