There's been a resurgence of 90s supermodels lately and we're all for it. Donna Karan New York actually relaunched its brand by enlisting icons like Cindy Crawford and Linda Evangelista. The brand then doubled down by adding even more supers to its Fall 2024 campaign, including Christy Turlington. Helena Christensen is also back in the limelight, recently signing on as a celebrity ambassador for hair care brand Hårklinikken. Now Christensen is branching out by collaborating with denim brand Rolla's.
The model may seem like a surprising choice since she revealed that she only started rocking jeans in her late 30s. But now Christensen can't get enough. "I was more of a vintage-dress girl but once I was in them there was no turning back," she confesses. "I love how timeless, chic, comfortable and versatile they are, all at the same time." In addition to appearing in Rolla's latest campaign, Christensen even inspired a brand new rinse, appropriately called Helena Rinse Blue. Kat Irlin captured the campaign, while Christensen's longtime friend and stylist Camilla Stærk was also instrumental in creating the looks, styling the super in both jeans and pieces from their own line Stærk&Christensen.
Visit Rolla's Instagram to see the campaign and head on over to the brand's website to get your own pair of Gigi Barrel jeans in Helena Rinse Blue for $129.
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