It was only a couple of months ago that Jisoo was introduced as Tommy Hilfiger's latest brand ambassador. The Blackpink member traveled all the way to New York City for the occasion, taking in the sights of the Big Apple in an open-air tour bus captured for the fashion house's Fall 2024 campaign. Now the actress and singer stars in the American label's 2025 New Year campaign and appears to have fallen in love.
Jisoo visits an arcade decked out in a quilted, varsity-type jacket along with a red and white dress. She tries her hand at one of those infamously impossible claw machines. She has her sights set on a cute red apple proclaiming love for Tommy Hilfiger. After securing the object of her affection in record time, Jisoo jumps with glee wishing everyone "Happy New Year!"
Check out the full Tommy Hilfiger 2025 New Year campaign on the brand's Instagram.
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