Kaia Gerber DKNY Fall 2024
Kaia Gerber fronts DKNY’s Fall 2024 campaign. Courtesy of Mikael Jansson

School is back in session and DKNY wants to be the brand all the cool kids are wearing. Which is why it brought Kaia Gerber back into the fold. (Marking the second season in a row she's been the face of the famous label.)

DKNY's Fall 2024 campaign focuses on sharing New York Stories. Why the Big Apple? It's "a city that sparks endless inspiration and boundless creativity." In the ads shot by Mikael Jansson and styled by Alastair McKimm, Gerber is captured in the stacks doing some light reading while decked out in pieces from the brand's latest collection. She also poses with a copy of Joan Didion's Slouching Towards Bethlehem: Essays while wearing all black.


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See more from DKNY's Fall 2024 campaign and the accompanying video here.

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