Less than a month after Khy's sixth drop, Kylie Jenner is back with another collection that makes summer dressing as easy as can be. The poplin-themed drop focuses on the carefree spirit of the season marked by playful yet sophisticated silhouettes, from dainty tops and skirts to figure-flattering dresses and pants.
In line with Jenner's reputation for great marketing, the brand's social media displayed creative campaign images and videos to coincide with the drop. In one post, the young mogul is seen walking through an open field in a halter minidress from the collection while putting other pieces on a clothesline that taps into nostalgic aesthetics like cottagecore and coquette. Another shot depicts a more ethereal Jenner adorned in a sporty-chic zip-up top and the viral bubble skirt.
Through refined and frilly offerings, we see the brand's exploration of minimalism through 12 new styles that prioritize comfort and style and span across Black, Light Grey, Ice Blue and White. And with pieces priced between $42 and $98 in a size range of 00-20W and XXS to 4X, there's truly something for everyone. Classic timelessness meets contemporary flair speaking to Khy's staying power as a versatile brand.
Be sure to shop Drop 007: Poplin exclusively on the brand's website on June 27.
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