Lana Del Rey SKIMS Valentine's Day Campaign

Valentine's Day is creeping up on us. It feels like we're still in the midst of the holiday season. But SKIMS wants to make sure we're aware of its impending arrival with a new advertising campaign.

SKIMS selected singer Lana Del Rey to star in the retro-leaning ads. Captured by photographer Nadia Lee Cohen, Lana sports everything from a blue velvet teddy to a lace cami bodysuit to a lace-accented long dress and even a heart-adorned sleep set. Padded heart-shaped box, cats, arrows and veil not included.

The Valentine's Shop opens Tuesday January 23.

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