It's almost that time of the year again. No, we're not talking about the holidays. We're referring to Valentine's Day. Before you know it, we'll begin seeing advertisements for everything from candy to cards to lingerie. Bluebella is one of the first lingerie brands out of the gate delivering a new Valentine's Day campaign starring Lauren Wasser.
The model and athlete is truly an inspiration. She lost both of her legs due to menstrual toxic shock syndrome, but persevered and returned to modeling and even trains as both an athlete and an actress. For Love Letters, Wasser models Bluebella's Valentine's Day lineup featuring new designs and colorways in the form of coordinated sets and one-pieces. In addition to showing off the brand's latest lingerie, it also celebrates "each of our personal journeys to self-acceptance and confidence." It shares Wasser's journey to not only appreciating but loving her body, serving as a beacon for others.
"This campaign is about owning yourself, something I feel that I really embody," she explains. "I think that's what makes us all unique and special in our own way. It's important to embrace who you are, and everything that you've gone through, this is part of life's journey which helps create and craft the person that you are right now."
Bluebella's Love Letters collection is now available on the brand's website and via its pop-up store located at 22 Floral Street, Covent Garden, London. Check out more from the inspiring campaign below.
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