There's no denying Levi's icon status in the world of denim. The brand's jeans are still the most popular, even among younger generations like millennials and Gen Zers. Now the innovator is introducing a new collaboration with Barbie Ferreira.
Levi's x Barbie Ferreira definitely targets a younger crowd. With abstract printed tops, black jeans featuring lace-up sides at the waist and colorful denim miniskirts, these pieces are meant to make a statement. The collab's advertising campaign is just as trendy showcasing the collection in moody images captured by Petra Collins.
Levi's x Barbie Ferreira debuts this Friday, November 17.
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