The Resort 2026 calendar is beginning to come into focus and fashion houses are clearly on a mission to one-up each other when it comes to locales. Chanel will travel to the Lake Como region of Italy and Gucci isn't really going that far as its presentation will take place in Florence. The Italian lovefest continues as Max Mara announces its Resort 2026 runway show will be showcased in Naples.
Although the Italian fashion house has more up its sleeves. It's putting together a two-day experience on June 16 and June 17. Makes complete sense since Pitti Uomo begins June 17. Max Mara has a history of globe-trotting, debuting its resort offerings everywhere from Lisbon to Venice to New York to London to Shanghai and more.
We're early waiting to see where other big brands will be heading.
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