When Sabato De Sarno took over Gucci from Alessandro Michele, we weren't sure what to expect. Other than more streamlined looks coming down the runway. That even extends to the fashion house's fragrance collection. Now we know that Gucci's new head honcho plans on building on what's already there.
Gucci's Flora perfume collection has a new member: Gucci Flora Gorgeous Orchid. The fresh bouquet is the brand's first ozonic floral gourmand sweetened with vanilla and featuring marine notes. Miley Cyrus returns to front the new fragrance and climbed all the way up to the Hollywood sign (in heels, no less) to promote the aroma. The campaign, captured by Tyler Mitchell, is inspired by "the empowering joy of connecting with one's own creativity in a natural environment."
Check out the campaign in full on Gucci's Instagram.
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