There's no denying that SKIMS really has the whole campaign thing down pat. Everyone from Charli XCX to Sabrina Carpenter and Cardi B have appeared in ads for the brand. Kim Kardashian is also a pro when it comes to collaborations. All you have to do is look at its The North Face collection and Dolce & Gabbana's offering, both of which flew off shelves. Now she's joining forces with Nike to create not just a collab, but a brand new brand.
NikeSKIMS is "designed to sculpt and engineered to perform." Basically, the label will combine performance-based women's activewear with shapewear solutions. The pairing isn't surprising given SKIMS' past partnerships with athletes. The brand enlisted some of WNBA's superstars for a series of ads. Jhené Aiko visited the desert to promote the brand's sports loungewear collection. SKIMS has even been collaborating with Team USA via the Olympics since 2020.
NikeSKIMS is expected to debut this spring.
© Copyright Fashion Times 2024. All rights reserved.
