Puma x Collina Strada
Collina Strada Fall 2024. Courtesy of Launchmetrics Spotlight

Fashion brands are pulling out all the stops this year as far as collaborations go, Puma included. For its latest partnership that comes less than a week after the release of the Creeper Phatty sneakers with Fenty, the athletic giant has joined forces with Collina Strada.

The New York-based label's affinity for playful silhouettes, dainty hues and frilly pieces seamlessly intertwines with Puma's authority in sportswear. The collection features edgy apparel etched with Collina Strada's imprint, including the Cellerator jacket and Parachute pants that combine Puma's sporty DNA with a stylish attitude through details like elastic hems, cuffs and soft blue, pastel yellow and black hues.

PUMA x Collina Strada
Puma x Collina Strada Suede XL sneakers. Courtesy of Puma and Collina Strada

Another highlight are the Velophasis sneakers that brilliantly fuse Puma's iconic Y2K running silhouette with the sustainable brand's dainty flair featuring frill trim and elastic, no-tie laces. The Suede XL sneakers also play into this marriage of sports and chicness drawing from Suede DNA, even coming in monochrome iterations.

PUMA x Collina Strada
Puma x Collina Strada Velophasis sneakers. Courtesy of Puma and Collina Strada

The Puma x Collina Strada collection will be available for purchase this Friday, July 19 on Puma's website and mobile app as well as at its New York City flagship store. You can also shop it via Collina Strada's website and through select retailers.

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