Is there anything Rihanna can't do? Since entering the music industry over 20 years ago, she's built an impressive résumé. She's a sartorial trailblazer, a business mogul, an actress, a professional fashion mom and, of course, the creator of the Fenty empire we all know and love. The beauty brand expanded into skin care in 2020 and now it's taking things up a notch with a new hair line called Fenty Hair.
In a collaborative post with the two lines, Rihanna broke the news with a short clip showing various scenes hinting at the venture — from the entrepreneur sporting a blond mullet to mothers using the line for their children's hair.
"A new family is moving in! @fentyhair is pullin up and it's time to finally have the hair experience you've been waiting for," she wrote in the caption. "I've had almost every texture, color, length, from weaves to braids to natural - so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It's time to play and get stronger by the style."
With Fenty Beauty and Fenty Skin successful in their diversity efforts, it's clear that the new hair line will cater to all hair types with an emphasis on hair health and longevity, which the industry definitely needs more of. As we prepare our wallets for the June 13 launch, take a closer look at Rihanna's brilliant marketing and be sure to sign up now to gain early access.
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