Rose SKIMS 2025 Valentines Day Campaign
Rosé captures hearts in the SKIMS 2025 Valentine’s Day campaign. Courtesy of Carin Backoff

Valentine's Day is the biggest holiday for lingerie brands. So it's no wonder that Kim Kardashian brings out the big guns around this time of year. Last year SKIMS selected Lana Del Rey to set pulses racing. Rosé gets the honor this time around appearing in the SKIMS 2025 Valentine's Day campaign.

The singer poses in a variety of sweet pieces. Some adorned with hearts, others boasting red lips. But the brand's new collection offers a whole lot more to fawn over. Like a red hot long-sleeve top with a built-in bralette. (There's also a maxi dress version.) Pink more your jam on the big day? See SKIMS' long slip dress or the long-sleeve onesie. There are plenty of bras and matching underwear sets for any traditionalists out there. Not to mention dreamy pajamas.


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SKIMS opens the virtual doors on its Valentine's Shop this Thursday, January 23 at 12:00 p.m. EST.

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