Everyone expects big-name fashion houses to go all out when it comes to creating campaigns. Whether it's Loewe heading into the woods for a fantastical backdrop or Louis Vuitton taking the time to snap some ads after its Cruise 2025 show in Barcelona. Not to mention its colorful Takashi Murakami campaign featuring a larger-than-life Zendaya. Every so often, however, lesser-known brands make an impact, too. Miss Sixty just significantly increased its footprint by casting Bella Hadid in its ads. Now SHUSHU/TONG throws its hat into the best Spring 2025 campaign ring.
The Shanghai-based brand prides itself on "focusing on feminine style with a twist." It introduced the world to its Spring 2025 collection during Shanghai Fashion Week and the pieces revolve around contradiction. Specifically, attraction and rejection. Shot by photographer Zhong Lin, Hejia Li lounges in a partially filled bathtub, cradles flowers and contemplates her reflection.
See more from the SHUSHU/TONG Spring 2025 campaign on the fashion house's Instagram.
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