You're not imagining things. Sofia Richie Grainge is everywhere. The influencer has struck deals with everyone from SkinCeuticals to Solid & Striped. Now she's moving on to hair care.
Nexxus just revealed that it's teaming up with Sofia to help launch its brand new Styling Line. The product lineup lets you get salon results at home while protecting your mane from damage. It's all thanks to the brand's proprietary STYLEPROTECT technology that encapsulates hair with the protection it needs to make hairstyles really last. There's a strong hold hair wax, an ultra lightweight oil, an anti-humidity spray, several hairsprays, a heat defense spray, a frizz-control cream and more. Basically, everything needed to recreate Sofia's coveted lazy girl bun.
"Creating a hairstyle that's equal parts simple and stylish has always been important to me," states Sofia. "As a Nexxus ambassador, I'm excited to share all the beauty hacks I've picked up over the years. Even though I never could have predicted how my hair tutorials would take off on TikTok, I love sharing how easy hairstyling can be with the right tools. The new Styling Line has quickly become a favorite of my longtime stylist, Kathleen Riley, for its hair health benefits. These products really do make any look feel effortless."
Each of the 11 products will run you $15.99. Sofia will be hosting a launch event today. She even curated a capsule collection of her favorite hairstyles for fans to replicate, including glass waves, a loose ponytail and, you guessed it, an easy bun.
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