Legendary label Vivienne Westwood has done it again. This time through its Sun collection inspired by the palettes of painters, metallic materials and vintage silhouettes. The British brand teamed up with artist and creative director Kshitij Kankaria to uniquely capture the collection's full ethos through a campaign shot in Mumbai.
A departure from Westwood's signature modern punk and retro identity, the campaign shows off the vibrant essence of India through Kankaria's talented lens. "When I dwelled into Vivienne Westwood's vision as a brand and the principles behind their imagery, I immediately got reminded of the bustling quality of Mumbai's streets," he said regarding the creative process. "Most of the subjects are my friends with whom I spend my time in India. They are brilliant creatives in their own right — each with a personal style that stands out."
In various images, each subject is set against different backdrops exclusive to Mumbai's culture while wearing sunglasses from the collection. Styles include the pearly Vivienne and the butterfly-shaped Athalia both priced at $335 and the cat-eye Liza for $275.
Take a closer look at the new campaign above and head to Vivienne Westwood's website to shop all of the pieces.
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