Sports and fashion's relationship is getting pretty serious. From the WNBA Draft red carpet to Gucci's tennis-inspired capsule and now On is the latest brand to join the party. With Zendaya as its new ambassador, the running shoe company is focusing its efforts on more creative campaigns and innovative designs. In the brand's second campaign under her guidance, On crafted an impressive visual that features longtime tennis pro Roger Federer and the actress (or should we say Tashi Duncan) battling it out on the court.
The short ad begins with the two, who are both dressed in tenniscore looks, noticing each other at the On store and engaging in shady glances past their sunglasses. Eventually, Zendaya walks over to Federer where she proposes a game of air tennis without the actual ball, similar to the competitive nature of her role as Duncan in Challengers. They go back and forth for the rest of the ad with the camera zooming in on Zendaya still serving the invisible ball and the words "Dream On" appearing across the screen.
Federer actually has a long-running relationship with the brand. He currently serves as an On entrepreneur and has a tennis-inspired collection with the brand that features elite-level sneakers specifically made for the sport: The Roger Pro 2, The Roger Pro 2 Clay and The Roger Clubhouse Pro.
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